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Online Ad Serving : AOL's Platform-A Offers Guaranteed CPM for Bebo, Facebook Application Developers
Posted on 2008/7/1 10:15:08
June 30, 2008 -- AOL's Platform-A announces that it will offer Bebo and Facebook application developers a guaranteed CPM for U.S. traffic to their applications. The CPM is one of the industry's highest for this inventory. Platform-A, is AOL's advertising business. AOL acquired Bebo, in May 2008.
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Online Ad Networks : Publicis Groupe, Yahoo! Unveil Broad Technology Initiatives to Drive Greater Advertiser Effectiveness, Consumer Engagement Online and On-the-Go
Posted on 2008/6/26 13:48:10
PARIS & SUNNYVALE, Calif., Jun 25, 2008 -- Publicis Groupe's VivaKi Nerve Center and Yahoo! Inc. (NASDAQ:YHOO) unveiled innovative technology initiatives designed to help Publicis Groupe's clients seize the important global opportunities in mobile advertising. The initiatives also aim to drive greater efficiency in the way advertising is bought and sold online.
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Posted on 2008/5/27 11:59:43
May, 2008 -- GenieKnows Local has released a Halifax search engine offering all Halifax businesses a standalone website that includes a map and related business information. Halifax is located in Nova Scotia, Canada and while GenieKnows Local has many cities and types of businesses this Halifax search engine is something very useful to users in Halifax and those planning to visit Halifax.
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Posted on 2008/5/27 11:59:12
Features Spotlight On Award-Winning Independent Films Available On Lycos CinemaWALTHAM, Mass. - May 19, 2008 - Lycos, Inc. (http://www.lycos.com), a provider of social publishing, media and search services, has announced from the Cannes Film Festival, its Wireless Café sponsorship in The American Pavilion at Cannes, and the launch of its Award-Winning Independent Film Spotlight now available on Lycos Cinema. Lycos's patent-pending synchronous Watch & Interact technology enables multiple users to view the same video at the same time with anyone, anywhere, at anytime--all while chatting and socializing.
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Posted on 2008/5/27 11:58:23
New Discovery Module Auto-Classifies Billions of Documents, Targets Discovery-Related Enterprise Functions Such as Market Research, Competitive Intelligence and R & DMay, 2008 -- Pittsburgh, PA — Vivisimo (vivisimo.com), a leading provider of enterprise search software and expertise, has launched the Velocity Discovery Module, an addition to the Vivisimo Velocity Search Platform that expands the ability of organizations to quickly and automatically classify all data by topics and themes. The new module also adds improved collaboration tools that speed the process of accessing, reviewing and sharing search results.
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Web Industry Trends : AOL Announces CNBC As A Primary Content Provider For New AOL Money & Finance Video Site
Posted on 2008/5/27 11:57:40
New York, NY, May, 2008 – AOL and CNBC have announced that CNBC, First in Business Worldwide, will provide multi-media content to the newly launched AOL Money & Finance video site, http://money.aol.com/videos, and across the AOL Money & Finance site, http://money.aol.com. CNBC will offer business analysis and actionable investor information throughout the day for AOL users.
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Posted on 2008/5/27 11:57:05
The Boot and The Boom Box Follow the Successful Launch of Spinner & PopEaterNew York, NY - May, 2008 – AOL Music announced the launch of two new sites, The Boot and The Boom Box, dedicated exclusively to country and urban (hip hop and R&B) music genres. These follow the successful launches last year of Spinner (for indie and non mainstream music) and PopEater (for fans of pop music). AOL Music is the Web’s most trafficked music site, according to comScore Media Metrix and Nielsen Net Ratings.*
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Posted on 2008/5/27 11:56:27
Virgin Mobile will continue to use Third Screen Media’s mobile ad serving platformNEW YORK, NY – May, 2008 – AOL and Virgin Mobile USA announced today that Platform-A will serve as the exclusive display advertising and sales partner for Virgin Mobile USA’s WAP banner inventory. Under the terms of an agreement between the parties, the Platform-A sales force will manage Virgin Mobile USA’s WAP banner inventory, while fully leveraging Platform-A’s Third Screen Media mobile ad serving platform. Third Screen Media (http://www.thirdscreenmedia.com) is Platform-A’s mobile ad serving platform and network.
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Posted on 2008/5/27 11:55:49
New York, NY – May, 2008 – AOL had another record-setting month in April, posting its seventh consecutive month of growth in both unique visitors and page views, according to comScore Media Metrix*. AOL’s programming sites grew unique visitors 12% year over year to 55.4 million; page views climbed 48% year over year to 4.3 billion in April.
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Posted on 2008/5/27 11:55:00
New York, NY, May 22, 2008 – AOL today announced the next steps in its ambitious global expansion effort with the international launch of AOL Video, http://video.aol.com. The new offerings will let consumers find and watch millions of videos in Canada, India and Taiwan at http://video.aol.ca, http://videoportal.aol.in, http://videoportal.aol.tw, respectively, without having to visit multiple websites. Additional plans are underway to launch video portals in the United Kingdom, France and Germany in the fall.
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Search Engines : Microsoft Outlines New Search Business Model: Live Search Cashback Rewards Consumers and Advertisers
Posted on 2008/5/27 11:54:17
Ad-funded cash rebates now available to customers who search for and buy products through Microsoft Live Search cashback; key partners including eBay, Barnes & Noble.com, Overstock.com, Sears, Zappos.com, and WPP join Microsoft Chairman Bill Gates to announce their support.REDMOND, Wash. — May, 2008 — Microsoft Corp. today announced it will offer ad-funded cash rebates to customers who find and purchase their favorite products through a new program called Microsoft Live Search cashback. Key partners including eBay, Barnes & Noble.com, Overstock.com, Sears, Zappos.com, and WPP joined Microsoft Chairman Bill Gates at advance08, Microsoft’s annual advertising customer event, to announce their participation in the new program.
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Posted on 2008/5/27 11:53:16
May, 2008 -- Grace Moon, a 6th grade student from Canyon Middle School, has been announced as the national winner of the Doodle 4 Google competition. The announcement was made by Marissa Mayer, VP of search products and user experience, at a celebration today in Mountain View, CA for the 40 regional winners of the competition and their families.
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Web Industry Trends : Ask.com to Acquire Lexico, Owner of Dictionary.com, Thesaurus.com, and Reference.com
Posted on 2008/5/27 11:47:03
Transaction Grows Ask.com's User Base and Strengthens Its Position in the General Search MarketOAKLAND, Calif. -- May, 2008 -- Ask.com (www.ask.com), a leading search engine and wholly-owned business of IAC (Nasdaq:IACI), today announced an agreement to acquire Lexico Publishing Group LLC -- the owner of Dictionary.com, Thesaurus.com, and Reference.com, in an all-cash transaction. More than half a billion monthly worldwide searches consist of dictionary, thesaurus, and encyclopedia queries, according to comScore.
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Posted on 2008/5/27 11:44:06
SCOTTSDALE, Ariz. – May, 2008 – iCrossing, a global digital marketing company, announced today that Don Scales, president, has taken on the additional role of CEO and will be responsible for worldwide operations for the company. Previously, Scales served as president and COO of iCrossing.
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Posted on 2008/5/27 11:38:27
Research shows that EyeWonder-powered campaigns outperform those of DoubleClick, PointRoll, and Eyeblaster in increasing aided brand awareness, message association, and brand favourabilityATLANTA – May, 2008 – EyeWonder, Inc., a leading innovator in Interactive Digital Advertising technologies and services, has announced the results of a commissioned MarketNorms® analysis conducted by Dynamic Logic concluding that In-Page Rich Media and Video ad campaigns powered by EyeWonder showed significant advantages in delivering increases in core brand metrics compared to those of other top Rich Media ad providers.
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Posted on 2008/5/27 11:36:53
Allows Online Advertisers to Combine the Impact and Effectiveness of Today’s Richest Media and Video Ad Solutions with the Reach of the Google Content NetworkATLANTA – May, 2008 – EyeWonder, Inc., a leading innovator in Interactive Digital Advertising technologies and services, has announced it is one of the rich media providers now officially approved to run ads on the Google content network.This certification enables advertisers to work with EyeWonder to serve and track their display ad campaigns across the Google content network. EyeWonder’s participation gives advertisers access to more creative format options, flexibility and control over their campaigns with all the benefits of third-party ad serving.
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Posted on 2008/5/20 7:26:38
May 19, 2008 -- AOL announced that it has completed its acquisition of Bebo, a global social media network that will form the centerpiece of AOL's newly created People Networks business unit. Bebo's CEO Joanna Shields will serve as Executive Vice President of AOL and President of People Networks, which combines Bebo, AIM, ICQ and AOL's other community platforms and reaches about 80 million users worldwide.* Shields will report to AOL President and COO Ron Grant.
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Posted on 2008/5/20 7:12:54
Business-to-Business Site Provides Greater Functionality, Easier NavigationMay 18, 2008 -- In an effort to help affiliates drive their business, Disney and ESPN Media Networks (DEMN) announce the launch of a new, robust website for affiliates. “The Affiliate Zone”, a business-to-business website provides DEMN affiliates updated marketing, programming, ad sales, technical information and downloadable assets.The revamped website offers one stop shopping for affiliates by providing access to all of the wide-ranging DEMN networks and services.
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Posted on 2008/5/20 6:51:58
SUNNYVALE, Calif. & LONDON, May 16, 2008-- Yahoo! Inc. (NASDAQ:YHOO) and WPP’s (NASDAQ:WPPGY) GroupM, 24/7 Real Media and WPP Digital today announced a strategic partnership that will enable WPP agencies to buy digital display advertising across the Internet more efficiently than ever before. The partnership will initially involve a collaboration between Yahoo! and WPP’s GroupM and 24/7 Real Media.
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Posted on 2008/5/15 7:30:00
NEW YORK, SAN FRANCISCO, May 15, 2008 — CBS Corporation (NYSE: CBS.A and CBS) has entered into an agreement to acquire CNET Networks, Inc. (Nasdaq: CNET), it was announced today by Leslie Moonves, President and Chief Executive Officer, CBS Corporation. Under the terms of the agreement, CBS will make a cash tender offer for all issued and outstanding shares of CNET Networks for $11.50 per share, representing an equity value of approximately $1.8 billion.
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